Same high-quality products, with a fresh new look and feel.

Earlier this year, we refocused our business and aligned our mission to Protect People from Harmful Substances and Infectious Disease with our high-quality medical products. With the rapidly evolving COVID-19 pandemic, we are being called to fulfill on this mission now more than ever before, and it’s a responsibility we take very seriously. To support our mission, we have taken the opportunity to update our brand with one goal in mind—to simplify the lives of the clinical staff who use our products every day. We have launched a new branding strategy as we transition to PRI·MED Medical Products. Same high-quality products and service with a new look and feel.

Our New Logo:

The new PRI·MED logo includes a modern, stylized butterfly. It represents joy, positivity and resilience; and is intended to give a sense of movement into the future, through evolution and transformation. It is reflective of PRI·MED’s rapid growth over the past 25 years and the commitment to our long-term corporate vision of expanding into protecting six million people every day with our high-quality medical products.


Another significant update is the redesign of our product packaging into a fully unified and cohesive brand line.

Every second counts in healthcare and with that in mind, we collaborated with clinicians to create a bold, new colour-coded packaging system for quick identification, along with sizing, fluid resistance and other key information highly prominent so medical workers can GRAB AND GO to save valuable time in crisis situations. We have included a short video explaining the new packaging system as well as a quick guide and downloadable resources below identifying the updates.

What is changing:

  • Logo
  • Packaging Look & Feel
What is not changing:

  • Product
  • Box Dimensions & Quantities
  • SKU Numbers
  • Ordering Processes

Educational Resources

FREQUENTLY ASKED QUESTIONS

Distribution Partners:

Are product codes and SKU numbers remaining the same?

Yes, product codes and SKU numbers are remaining the same.

Are packaging sizes remaining the same?

Yes, packaging sizes are remaining the same.

Are barcodes or GTIN numbers remaining the same?

Yes, barcodes or GTIN numbers are remaining the same.

Are quantities remaining the same?

Yes, quantities are remaining the same.

When can we expect to see new product delivered to our facilities?

You can expect to start seeing product in new packaging arrive at your facilities as early as April 2020.

How does the rebrand affect the product we already have in our warehouses?

The rebrand should not affect the product you already have in your warehouses. Please continue to follow best practice, First-In-First-Out (FIFO) inventory management—using up all product in the old packaging before shipping out product in the new packaging.

How does the rebrand affect pandemic stock?

Please consider the rebrand while managing your pandemic inventories and continue to follow your established pandemic stock management processes.

Can we ship product in the new and old packaging together?

Yes. As you begin to run out of product in the old packaging, you can include product in the new packaging in your shipments. Please ensure all old packaging gets used up before moving to new packaging.

Do we need to change any product information in our ERP, such as product descriptions, pack factors, or price?

Yes, if possible. While quantities and pricing are not changing, our sub-brands have been retired. This means product brand names such as “PRIMAGARD,” “PrimaTouch,” “PRIMAFLEX” and “PrimaStretch” are no longer be used. To avoid confusion, we suggest you remove these brands from your product descriptions if they are currently included. Moving forward, all product brands will be under the PRI·MED brand.

Please note: if you require new product descriptions, PRI·MED can provide these to you upon request.

What message should we communicate to clinicians if our Customer Service staff receive questions or complaints about the product and/or new product packaging?

Rest assured, no changes are being made to the high-quality PRI·MED products clinicians have come to
trust.

  • A major component of the rebrand is aimed at simplifying the lives of the clinical staff who use our products every day. Time is of the essence in healthcare and deciphering product packaging shouldn’t be something clinicians need worry about. We believe product packaging should be straightforward and easy enough so they can simply GRAB AND GO.
  • Over the course of the last two years, extensive clinical consultation was performed to ensure our redesigned packaging is clean, modern and easy to use; saving clinicians valuable time, so they can stay focused on the important work at hand. Along with these FAQs, we have enclosed a visual overview of our new packaging system to assist in answering questions. If any product-related complaints arise, we ask they be forwarded to feedback@primed.ca so they can be properly addressed. If there are any complaints relating to our packaging, they can be submitted to rebrand@primed.ca.

Does our warehouse need to be aware of any special handling instructions?

No. There are not any changes to how our products should be handled. Please continue to follow FIFO as a best practice and ensure product in the old packaging is shipped out before product in the new packaging.

Will PRI·MED provide any special training or support to our staff?

PRI·MED has various communication tools and resources available on this page to assist your staff with the transition. Should you require any additional communication or training support, please contact your PRI·MED representative.

Where can we go to find more information about the PRI·MED rebrand?

For additional information, please contact us at rebrand@primed.ca or contact your PRI·MED representative directly.

Hospitals:

What message should we communicate to clinicians if our Customer Service staff receive questions or complaints about the product and/or new product packaging?

Rest assured, no changes are being made to the high-quality PRI·MED products clinicians have come to trust.

  • A major component of the rebrand is aimed at simplifying the lives of the clinical staff who use our products every day. Time is of the essence in healthcare and deciphering product packaging shouldn’t be something clinicians need worry about. We believe product packaging should be straightforward and easy enough so they can simply GRAB AND GO.
  • Over the course of the last two years, extensive clinical consultation was performed to ensure our redesigned packaging is clean, modern and easy to use; saving clinicians valuable time, so they can stay focused on the important work at hand. Along with these FAQs, we have enclosed a visual overview of our new packaging system to assist in answering questions. If any product-related complaints arise, we ask they be forwarded to feedback@primed.ca so they can be properly addressed. If there are any complaints relating to our packaging, they can be submitted to info@primed.ca.

Are product codes or SKU numbers remaining the same?

Yes, product codes or SKU numbers are remaining the same.

Are packaging sizes remaining the same?

Yes, packaging sizes are remaining the same.

Are barcodes or GTIN numbers remaining the same?

Yes, barcodes or GTIN numbers are remaining the same.

Are quantities remaining the same?

Yes, quantities are remaining the same.

When can we expect to see new product delivered to our facilities?

You can expect to start seeing product in new packaging arrive at your facilities as early as April 2020.

How does the rebrand affect the product we already have in our warehouses or stock rooms?

The rebrand should not affect the product you already have in your warehouses or stock rooms. Please continue to follow best practice, First-In-First-Out (FIFO) inventory management—using up all product in the old packaging before using any product in the new packaging.

Does our warehouse or materials manager need to be aware of any special handling instructions?

No. There are not any changes to how our products should be handled. Please continue to follow FIFO as a best practice and ensure product in the old packaging is shipped out before product in the new packaging.

Do we need to change any product information in our ERP, such as product descriptions, quantities, or price?

Yes, if possible. While quantities and pricing are not changing, our sub-brands have been retired. This means product brand names such as “PRIMAGARD,” “PrimaTouch,” “PRIMAFLEX” and “PrimaStretch” are no longer be used. To avoid confusion, we suggest you remove these brands from your product descriptions if they are currently included. Moving forward, all product brands will be under the PRI·MED brand.

Please note: if you require new product descriptions, PRI·MED can provide these to you upon request.

Will PRI·MED provide any special training or support to our staff?

PRI·MED has various communication tools and resources available on this page to assist your staff with the transition. Should you require any additional communication or training support, please contact your PRI·MED representative.

Where can we go to find more information about the PRI·MED rebrand?

For additional information, please contact us at rebrand@primed.ca or contact your PRI·MED representative directly.

Contact us about our rebrand.

Fill out our quick form and we will contact you shortly.

CORPORATE HEADQUARTERS (By appointment only):
200, 2003-91 Street SW
Edmonton, Alberta, Canada
T6X 0W8

Business Hours: Mon-Fri 8AM-4:30PM (MST)
Toll Free: +1.877.877.4633
Local: +1.780.497.7600
Customer Service: +1.855.861.1904

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