Privacy Policy

The following policy sets forth how PRIMED Medical Products Inc. (“PRIMED”) collects, uses and discloses the information about PRIMED customers and their authorized representatives (“Customers”) that PRIMED collects on this website (“Customer Information”). This policy applies to PRIMED and any web sites related to operation of PRIMED and the goods and services it provides to Customers (“PRIMED Services”).

During Customer registration, PRIMED collects identifiable information, including, but not limited to the personal information identified here. Personal Information includes name, work postal address, e-mail address, phone number, employer identification number (if any), credit card or bank account information (when required), the names of principal authorized representatives who will work with PRIMED (when applicable), and any other information PRIMED reasonably requires in order to provide access to PRIMED’s services to its Customers.

Except where required or permitted by law, PRIMED will collect, use or disclose Customer’s personal information only with Customer’s knowledge and consent, either express or implied. PRIMED will not make Customer’s consent a requirement to the supply of a product or a service other than required to be able to supply the product or service. Express consent is given in writing, by using or not using a check-off box, electronically, orally (in person or by telephone), or by Customer’s conduct, such as use of a product or service. In determining the type of consent to obtain, PRIMED will consider all relevant factors, including the sensitivity of the information and Customer’s reasonable expectations.

PRIMED does not collect names, postal or e-mail addresses, and phone numbers of non-Customer visitors to PRIMED’s Web site, except to complete pending registration applications, to provide access to product demonstrations, or to respond to inquiries regarding the PRIMED Services.

PRIMED also collects information necessary to process payment transactions for its Customers, including the amount of the Customer’s payments, the credit card or bank accounts to be debited and credited and remittance information necessary to allow correct crediting of Customer’s payments (together “Payment Information”).

PRIMED may retain copies of any communications PRIMED sends to or receives from Customers and other visitors to our site for our records, but may not use any such information except in accordance with the terms of PRIMED’s Privacy Policy.

Unless the purpose for collecting information is self-evident due to the nature of any individual transaction, PRIMED will identify the purposes for which personal information is collected at or before the time the information is collected. An example of a self-evident purpose is requesting the name and address of the person placing an order in order to ensure proper delivery and requesting credit card information to process a payment.

PRIMED uses information it collects from Customers in connection with payment transactions to complete the transactions. PRIMED may use such information to operate, maintain and enhance the PRIMED Services and other services offered by PRIMED. PRIMED also uses such information to bill Customers for their use of PRIMED’s services and to monitor compliance with the rules and policies of the PRIMED Services.

PRIMED may use trusted third parties to act on PRIMED’s behalf by performing such functions as fulfilling orders, delivering packages, processing credit card payments or providing customer service, contractual or other. When PRIMED uses such third parties, PRIMED uses appropriate means to ensure compliance by such third parties with this Policy and applicable privacy laws.

PRIMED compiles and analyzes its Customers’ information into aggregated research reports. Except as may be otherwise agreed in a separate agreement between PRIMED and any Customer, PRIMED may share this aggregated data with its business partners. However, except as set forth below, aggregated information is not identified with any particular Customer.

Upon written request, PRIMED will provide to Customer a summary of any Customer Information retained by PRIMED regarding the Customer. However, in certain circumstances permitted by law, Customer Information will not be disclosed to Customer. Some examples of these circumstances are information that contains references to other individuals, that cannot be disclosed for legal, security or commercial proprietary reasons, or that is subject to solicitor-client or litigation privilege.

PRIMED will keep Customer’s personal information as accurate, complete and up-to-date as necessary for the purposes for which it is to be used provided that Customer comply with its responsibility to keep certain information current. Customers may correct, change or update the Customer Information at Customers who need assistance to change sensitive information should contact PRIMED’s Privacy Officer for assistance. (Sensitive data including user names, passwords, bank accounts and similar information should NOT be sent via unsecure email).

Customer may withdraw Customer’s consent to collect or hold personal information at any time, on reasonable notice, subject to legal or contractual restrictions.

PRIMED does not knowingly collect or solicit personal information from anyone under the age of eighteen or knowingly allow such persons to register with PRIMED on the PRIMED Services. If Customer is under the age of eighteen, please do not attempt to register or send any information about yourself to PRIMED, including Customer’s name, address, telephone number, or email address. In the event that PRIMED learns that PRIMED has collected personal information from an individual under the age of eighteen, PRIMED will remove that information as quickly as possible. If Customer believes that PRIMED might have any information from or about a person under the age of eighteen, please contact PRIMED.

PRIMED and its authorized representatives have access to the Customer Information. PRIMED will not disclose, sell, rent, license, exchange or release Customer Information to third parties except when PRIMED has permission or when PRIMED believes in good faith that the law requires it or under the circumstances described below.

PRIMED may disclose Customer Information when PRIMED has reason to believe that disclosing Customer Information is necessary to identify, contact or bring legal action against someone who may be violating the Terms of Use for the PRIMED Services or may be causing injury to or interference (either intentionally or unintentionally) with PRIMED rights or property, other PRIMED Customers, or anyone else who could be harmed by such activities.

From time to time, PRIMED may retain the services of third-party service providers and consultants. PRIMED may allow these third parties to access Customer Information, but only to the extent required to perform the tasks PRIMED has retained them to perform that may include certain operations for the PRIMED Services. PRIMED’s shall require such third parties to agree to maintain the confidentiality of Customer Information in compliance with the terms of this Privacy Policy.

Cookies are small digital files which are temporarily stored on a user’s computer. Cookies are designed to hold a modest amount of data specific to a particular customer and their usage with a website.

How Cookies Work
Cookie technology is downloaded by your internet browser (Chrome, Safari, Firefox, etc.) the first time you visit a website. Cookies are either placed by our website (first-party cookies) or other websites whose content appears on our website (third-party cookies). The next time you access our website from the same device, the cookie and the information stored in it is either sent back PRIMED (first-party cookie) or to a different website to which it belongs (third-party cookie). For example, our website incorporates “share” buttons that allow users to share content with their friends on social networks like LinkedIn. Our website also incorporates Google Maps which allows users to find the distributor closest to them. Third parties including (but not limited to) LinkedIn and Google may use cookies when you are logged onto their pages and visit our website. PRIMED has no influence on these websites’ cookie settings. Please visit these third-party websites to obtain more information about their use of cookies.

Why PRIMED Uses Cookies
Like most websites you visit, uses cookies to improve the user experience for both one-time and repeated visits to the website. Cookies enable the website to recognize whether you have already accessed the website through your current browser and, in many cases, it may then remember your preferences for the website, for example, and tailor the content displayed more relevant to your personal interests and needs. It also allows you to switch quickly and easily between pages, save particular pages to your “favourites,” exchange information through social networks like LinkedIn and use Google Maps services.

Performance Cookies & User Tracking
Our website uses Google technology to collect information about how our website users interact with the website and its content. PRIMED uses this information to ensure the site offers added value for visitors – for example, through content tailored to your individual needs.

The use of Google involves collecting data through Google Analytics and Google Tag Manager, which is processed and stored anonymously at Google. If you wish to opt out of data acquisition by Google entirely, you may do so by completing the opt-out process on the Google website: Please note this will take you to the Google’s website and is in no way affiliated with PRIMED.

Your Options
On PRIMED’s website, visitors have the option of agreeing to the use of cookies in principle and thus being able to use all functions of the website without restrictions. If you do not accept or deactivate the use of cookies, this may result in functional restrictions and you may not be able to use all of our website’s interactive features. In the case of deactivation, no distinction is made between first-party cookies and third-party cookies.

Please note, if you clear your browsing data or delete all your cookies in your browser settings, you will need to perform the opt-out process again because our website will not recognize your device or browser to identify your preferences. The same applies if you visit this website from another unique device.

By accepting the terms of the Terms of Use for the PRIMED Services and becoming a Customer, each Customer agrees that PRIMED may collect certain information (as detailed in this Privacy Policy) from and about the Customer to authenticate the Customer and enroll the Customer as a user of the PRIMED Services. If a prospective Customer does not agree to this Privacy Policy, it may not become a Customer.

PRIMED may offer a Customer during registration or, through a follow-on email, the opportunity to receive offers and information about products and services from PRIMED and its partners that PRIMED believes may be of interest to the Customer. The Customer will be provided a choice whether to accept or not accept this offer. If Customer accepts, PRIMED (or agents working on behalf of PRIMED) may occasionally send the Customer such information. If this offer is not accepted, then Customer will not receive such information. If Customer initially accepts, Customer will be provided opportunity to discontinue receiving such information each time it is sent.

PRIMED reserves the right to contact Customers regarding account status and changes to the Terms of Use for the PRIMED Services, this Privacy Policy, or any other policies or agreements relevant to Customers.

User connections to the PRIMED Services are through a secure Web site. PRIMED also takes other protective measures related to information security within the PRIMED Services to ensure the confidentiality of sensitive Customer Information while stored or in use within the PRIMED Services.

This Privacy Policy covers exchanges of information within the PRIMED web sites. The PRIMED sites may contain links to other sites but PRIMED is not responsible for the privacy practices or the content of such sites.

This Policy is subject to applicable privacy laws and PRIMED’s right to change it at any time. PRIMED may change this Privacy Policy at any time and will post the changes to the Privacy Policy on our Web sites. Any change to this Privacy Policy will become effective ten (10) business days after it is initially posted on our Web sites unless otherwise agreed with you in writing. Continued use of the PRIMED Services following such period will mean that the Customer accepts such changes. If a Customer does not agree to any such change, it must terminate its agreement with PRIMED and cease using the PRIMED Services.

If you have any questions or comments about this Privacy Policy, please contact PRIMED as follows:

PRIMED Medical Products Inc.
200, 2003 – 91 Street SW
Edmonton, Alberta, Canada
T6X 0W8

Ph: 1.780.497.7600
Fax: 1.780.497.7670

PRIMED will inform individuals who provide comments, make enquiries or lodge complaints about PRIMED’s enquiry or complaint procedures, as applicable. If a complaint is found to be justified, PRIMED will take appropriate measures, including, if necessary, amending PRIMED’s policies and practices.


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