EDMONTON, Alberta, November 20, 2019 — Even if you are not familiar with the Movember Foundation and their popular annual campaign to raise awareness for men’s health, you have surely noticed the diverse styles of facial hair sprouting up this time every year. From the strangely impressive to the downright absurd, men everywhere have been coming together in bearded solidarity since 2003.
Keeping in the creative spirit of the movement, leading Canadian medical manufacturer priMED Medical Products launched a moustache-print mask in 2018, encouraging medical professionals across the country to substitute their usual protective mask for something fun that contributes to an important cause.
Making use of its vast supply network, the Edmonton-based global manufacturer was joined by clinicians throughout Canada as they donned the mask, sharing their enthusiasm and support across social media. The targeted campaign reached over 52,000 clinicians on social media, and priMED donated $10,000 from all face mask revenue to the Movember Foundation.
2019 marks the second year of priMED’s moustache-print masks. Building on the momentum from the previous campaign in which 19 hospitals took part, 25 have signed up to participate this year.
priMED staff are also highly engaged in the campaign with commitments to grow their facial hair or walk 60 kilometers throughout the month of November.
To conclude the campaign, priMED hosts an event for their staff where they try their luck at a game called, “Spin the Wheel” to determine the fate of their hard-grown facial hair for an entire working day.
The Movember Foundation provides a unique opportunity to raise awareness for the serious health issues affecting men everywhere, and priMED is proud to contribute to the cause in a way which creates a fun and supportive atmosphere in hospitals across Canada. Many clinicians benefit from priMED masks every day and the priMED team is excited to see the moustache-print variant generate even more smiles this November.
For mo’ information:
Taylor Davis, Medical Face Mask Product Manager
Craig Blackburn, Senior Manager, Brand and Engagement
priMED Medical Products:
#200, 2003-91 Street SW
Edmonton, Alberta T6X 0W8
Phone: 780 497 7600
About priMED Medical Products:
Established in 1995, priMED Medical Products is a dynamic, global manufacturer specializing in high-quality medical products. As a leading Canadian medical product provider to hospitals, clinics and long-term care facilities, priMED also offers branded, co-branded and private label products and services to its customers and international partners.
About priMED’s Moustache Masks:
priMED supplies hospitals across Canada with moustache patterned face masks throughout the month of November to generate awareness of men’s health issues and raise funds for the Movember Foundation. The masks bring smiles to the faces of clinicians and patients alike, and give priMED staff the opportunity to have some fun in support of an important cause.
About the Movember Foundation:
The Movember Foundation has one goal: to stop men dying too young. As the leading charity changing the face of men’s health, the Foundation supports the following causes: prostate cancer, testicular cancer, mental health and suicide prevention. Since 2003, the support of more than 5 million men and women has funded over 1,200 innovative projects across 20 countries. To donate or learn more, visit Movember.com